Managing operations and maintaining a high-volume pipeline of active products across Shopify for both the Elev808 brand and client artist stores. Supervising supplier coordination, product fulfillment, and live event logistics in partnership with artists and their management teams.
2021 - Present
Instagram: elev808designs
Current Projects
Licensed merchandise for two entertainment properties in the animation space — managing product development and merchandise design from concept through delivery. Project details available upon request.
Product fulfillment management for two touring EDM artists, coordinating inventory and logistics over the next 3 months.
Designing merchandise for an upcoming summer tour and two music festivals.
Event fulfillment for a March Red Rocks event , managing product delivery and on-site logistics for an established artist client.
Shopify Operations
Optimized the Elev808 Shopify storefront by restructuring navigation and updating product and collection templates through a mobile-first layout strategy informed by session and device analytics to improve navigation and drive conversion.
Following the redesign, the add-to-cart rate increased from 3.36% to 4.37% which outperformed the previous period, despite an overall reduction in traffic volume.
Product Launch Flow
I manage the end-to-end product lifecycle for artist and organizational apparel , specializing in merchandise for tours, festivals, and exclusive drops.
Strategic Workflow:
Project Scoping: Defining requirements, timelines, and budget constraints for unique artist collections.
Design & Development: Designing myself or working with a creative team to translate brand identity into apparel designs.
Prototyping & Sampling: Managing the sampling process to ensure quality and fit.
Production Management: Overseeing production to meet strict deadlines.
Go-to-Market (GTM) Launch: Assisting with fulfillment tailored to the client, including e-commerce releases and on-site event sales.
2025 Statistics
Active Product SKUs
Managed end-to-end across all artist accounts — from supplier coordination to customer delivery
Jerseys Designed
18 across 5 artist accounts + 24 in-house for Elev808
Touring Artists Supported
End-to-end fulfillment aligned to live tour schedules
Major US Festivals
On-site merchandise logistics & on-time delivery
Artist Accounts
Custom apparel designed from concept through launch
