80824.7
80824.7
Experienced in leading apparel and merchandise projects through full product cycles—from initial sketching and developing detailed tech packs, to maintaining constant communication with suppliers to ensure deadlines are met, through sampling and refining product details, and finally coordinating product delivery, marketing rollout, and launch across digital retail platforms.
2023 - Present
Instagram: 80824.7
Behind the Role
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Design apparel and merchandise products, translating initial sketches into production-ready concepts
Build and maintain comprehensive tech packs including artwork placement, feature specifications, bill of materials, and size charts to ensure production accuracy
Lead sample fittings and consolidate design annotations for suppliers, ensuring seamless communication of edits to streamline product development
Manage production timelines, costing, and logistics while applying expertise in materials and production methods to ensure delivery, consistent quality, and cost-efficient designs
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Develop cohesive product collections that support storytelling and consumer demand by analyzing profitability, pricing, and market positioning
Curate content for product launch campaigns and provide creative direction for product shoots, building a pipeline of high-quality assets that sustained multi-week marketing campaigns, drove consistent audience engagement, and reinforced brand visibility
Manage Shopify store operations: upload new product listings and analyzed sales & customer data to inform product strategy
Coordinate influencer and collaborator partnerships: booked talent, styled brand products, guided content creation, and nurtured relationships to amplify campaign reach
April 2025
‘25 Spring Collection
This collection was curated for those navigating the unpredictable — whether it’s shifting seasons or unexpected moves on the dance floor. Designed to keep you looking sharp through it all.
My Role
Product Oversight & Design: Directed the development of all products from initial sketches through final production, while personally designing the windbreaker and cropped tech jacket.
Creative Direction: Directed photography to highlight product features in alignment with the campaign theme.
Collaboration Management: Coordinated with collaborators and guided reel content to ensure consistency with brand standards.
Quality & Technical Expertise: Led fittings, reviewed samples, and provided approvals for materials, features, and artwork placement.
Working with Collaborators
In the EDM community, shuffling has become one of the most recognizable and celebrated dance styles. It’s a high-energy, fluid dance form characterized by quick footwork, flowing movements, and expressive body language.
By collaborating with shufflers, we’re tapping into a community that embodies movement, self-expression, and style—all values that align directly with our theme for the Spring Collection.
Shufflers don’t just wear clothes; they bring them to life. As they move, each step highlights the flow, cut, and design of our products, showing how our pieces are built to move with the body.
Their performances are eye-catching, highly shareable, and already a core part of festival culture on platforms like Instagram and TikTok. Hiring them to showcase our designs meant instant relatability to a global community of EDM fans and festival-goers who are always looking for new styles that complement their dance moves.
Product Drop Outcome
(Statistics collected after 8 weeks of marketing efforts)
Male Audience Growth: Engagement with our male audience on Instagram increased by 4%.
Revenue Performance: Overall profit rose by 57% compared to the previous month.
Product-Specific Impact: Re-marketing efforts drove a 10% increase in unit sales for the Contrast Stitch Cargo Pants.
Design Longevity: Key products have now been established as reusable silhouettes, providing a strong foundation for future collections.
DESIGNED BY ME
DESIGNED BY ME
Sketched initial designs and prepared comprehensive tech packs detailing material specifications, artwork placement, and size guidelines for suppliers.
Reviewed and iterated on product samples to validate fabric performance, ensure water-resistant and tactical functionality, and confirm accurate sizing.
Submitted finalized designs for production, overseeing quality standards and supplier alignment.
Initial Concept + Tech Pack-Feature Details
Sampling + Revisions
Final Product Launch
more projects below
more projects below
Go Skate Day Promo
June 2025
Product Development: Designed custom skate decks and oversaw the full production process from initial concept to final product.
Creative Direction: Guided the photographer to ensure visuals effectively highlighted the products and aligned with brand storytelling.
DIY Lace Up Hoodie Campaign
March 2025
Campaign Development: The Lace Up Hoodie stands as one of our premium products. This campaign was crafted to highlight its versatility—transforming a black hoodie into a canvas for self-expression. By showcasing both the design journey and its real-life styling, we aimed to inspire customers to see the piece not just as apparel, but as a statement of individuality.
Content Planning + Creation: Led the production of reels and carousels for the campaign, ensuring visuals highlighted the hoodie’s versatility, and assisted in scheduling posts to maintain consistency and optimize reach.
New Year Launch
February 2025
Creative Direction: Created the prompt to guide our first social media account and product launch, ensuring the photo settings matched our excitement and passion for streetwear. Led the creation of the promotional reel to capture and convey the brand’s energy.
