Apparel designer. Product manager. Brand builder. End-to-end.

I design apparel and merchandise for music and entertainment — developing original concepts, translating sketches into production-ready designs, building comprehensive tech packs, and managing sampling, production timelines, and delivery across multiple projects simultaneously.

I run the full commercial picture — merchandising Shopify storefronts, building collections around artists, executing launch campaigns across social and influencer channels, and using sales data to inform what comes next - how it drives product decisions, purchasing, and long-term brand loyalty.

A UX research background keeps the customer at the center of all of it — informing how a store is navigated, why a product page converts, and how a brand story translates into something people actually want to buy and wear.